S25 / reviewed variation / fictional teaching case
Audience journey
What should help people move from first awareness to a meaningful action?
What this page does
Each audience stage needs suitable information and an invitation; some content can support more than one stage.
Before
The reader knows the objective but sees a disconnected list of promotional activities.
After
The reader can trace the intended progression and see which content and activities support each state.
How it tells the story
ordered audience states cross-mapped to content and activity. Orientation and relevance: explains why activities belong in the programme without claiming that people must follow a funnel.
Where it belongs
- Audience and objective
- Organising idea
- Audience progression
- Activity mechanics
- Delivery and evaluation
Needs before it: Establish the audience, desired action and organising idea.
Prepares next: Specify delivery responsibilities, timing and how the assumed progression will be tested.
Use when audience readiness changes across encounters. For parallel audience groups, use the base strategy-to-audience map instead.
What you need to supply
- An audience objective and feasible actions.
- Evidence for audience needs, or visibly labelled planning assumptions.
- A reason for any content band shared across stages.
What each content slot contributes
| Slot | Contribution |
|---|---|
| title | Governing claim about differentiated invitations |
| goal | Intended destination of the campaign |
| grid | The rendered stages crossed with three kinds of input |
| stage-1 | Defines each successive audience state |
| stage-2 | Defines each successive audience state |
| stage-3 | Defines each successive audience state |
| stage-4 | Defines each successive audience state |
| mindset-label | Marks the audience-state row as assumed |
| mindset-1 | Illustrative first-person mindset, explicitly assumed |
| mindset-2 | Illustrative first-person mindset, explicitly assumed |
| mindset-3 | Illustrative first-person mindset, explicitly assumed |
| mindset-4 | Illustrative first-person mindset, explicitly assumed |
| content-label | Names the shared campaign-content row |
| content-early | Shared introductory material spanning stages 1 and 2 |
| content-late | Shared later-stage material spanning stages 3 and 4 |
| tactics-label | Names the delivery-activity row |
| tactics-1 | Feasible activities responding to that stage |
| tactics-2 | Feasible activities responding to that stage |
| tactics-3 | Feasible activities responding to that stage |
| tactics-4 | Feasible activities responding to that stage |
Keep these relationships
- Keep the stage order and the mapping between each state, its content and its activity.
- Do not relabel assumed mindsets as interview quotations.
- Spanning content must genuinely serve every stage it crosses.
Changing the amount of content
Audience stages may vary with the real journey; four is the inspected instance. Rebuild shared content spans when stages change; no other stage count is certified.
Rendered counts checked in this batch: 4. The count refers to stages, angles, experience views or alternatives; individual text slots remain separately mapped.
An alternative route
Use parallel audience columns when the decision is how one strategy serves different groups. This loses staged progression and needs group-specific messages.
Conditional alternative based on inspected layout contracts. Replacement into another real narrative has not been tested.
When this is the wrong choice
- A delivery calendar requiring dates, owners and resource dependencies.
- A universal or empirically proven conversion funnel.
How to swap in another scenario
A fictional Open Lab Week wants residents to discover, understand and reserve hands-on community sessions.
The same event introduction supports discovery and understanding; demonstrations then support interest and booking. These shared bands and stage-specific invitations remain distinct.
Replace identities and subject matter while retaining the audience question, required evidence and mapped relationship. Change content counts only with a corresponding layout and reading-order check.
Fictional teaching material. Proposed activity, planning assumptions and conceptual illustrations are not evidence of delivery, demand or results. Supply authorised facts and preserve necessary qualifications for a real project.
Use with AI
Copy this prompt and add your audience, objective, material, brand and output format.
Semantic case JSON / Counts, alternatives and review status / Plain-text prompt
What was reviewed
Reviewed by Tessel on 13 October 2026: source arrangement and passage, independently authored fictional copy, slot mapping, qualifications and local HTML rendering. Five populated instances passed 120 surface/viewport checks. Page navigation, search and AI-prompt copying were checked on desktop and phone. This is an agent review, not evidence of audience effectiveness.
Static, editable HTML only. Native PowerPoint, animation, audience response and real project effectiveness are unverified. This is a named option in the main gallery. Its dedicated HTML preserves the reviewed arrangement.