Each stage needs a different invitation.

Help residents move from discovering Open Lab Week to reserving a session they want to try.

Discover
Understand
Consider
Join
Assumed audience mindset

DiscoverI did not know these local labs were open to me.

UnderstandI can see what a beginner would do there.

ConsiderOne of these demonstrations sounds worth trying.

JoinI am ready to choose a session and reserve a place.

Campaign content

Discover + UnderstandMeet Open Lab Week. What visitors can try and how the sessions work.

Consider + JoinMeet the demonstrations. What happens in each session and how to join.

Amplification tactics
Discover

Introduce the open week through neighbourhood channels.

Understand

Explain beginner access.

Show a typical session.

Answer practical questions.

Consider

Show the demonstration choices.

Explain time and access requirements.

Join

Link to session reservations.

Send useful preparation information.

Fictional teaching example. Proposed activities and assumed mindsets are not observed results. S25 / audience-journey reviewed variation.