{
  "payload": {
    "schema_version": 1,
    "case_id": "SC-2103f6392c5f4ca785923a829e21f134",
    "kind": "sanitised-teaching-case",
    "title": "Audience journey",
    "audience_role": "A programme owner deciding how communication supports participation.",
    "meaning": {
      "communication_job": "plan-audience-progression",
      "audience_question": "What should help people move from first awareness to a meaningful action?",
      "point": "Each audience stage needs suitable information and an invitation; some content can support more than one stage.",
      "reasoning_relation": "ordered audience states cross-mapped to content and activity",
      "reader_before": "The reader knows the objective but sees a disconnected list of promotional activities.",
      "reader_after": "The reader can trace the intended progression and see which content and activities support each state.",
      "intended_contribution": "Orientation and relevance: explains why activities belong in the programme without claiming that people must follow a funnel.",
      "required_evidence": [
        "An audience objective and feasible actions.",
        "Evidence for audience needs, or visibly labelled planning assumptions.",
        "A reason for any content band shared across stages."
      ],
      "invariants": [
        "Keep the stage order and the mapping between each state, its content and its activity.",
        "Do not relabel assumed mindsets as interview quotations.",
        "Spanning content must genuinely serve every stage it crosses."
      ],
      "poor_fits": [
        "A delivery calendar requiring dates, owners and resource dependencies.",
        "A universal or empirically proven conversion funnel."
      ]
    },
    "narrative": {
      "before": "Establish the audience, desired action and organising idea.",
      "after": "Specify delivery responsibilities, timing and how the assumed progression will be tested.",
      "illustrative_flow": [
        "Audience and objective",
        "Organising idea",
        "Audience progression",
        "Activity mechanics",
        "Delivery and evaluation"
      ],
      "conditional_branch": "Use when audience readiness changes across encounters. For parallel audience groups, use the base strategy-to-audience map instead."
    },
    "layout": {
      "code": "S25",
      "option": "audience-journey",
      "relationship": "variant-candidate",
      "basis": "Reviewed arrangement in the existing layout family. Integrated as a named main-gallery option; its files.html entry selects the independently scoped teaching-case markup.",
      "editable_pptx": "unverified"
    },
    "slots": [
      {
        "name": "title",
        "purpose": "Governing claim about differentiated invitations",
        "member_count": 1
      },
      {
        "name": "goal",
        "purpose": "Intended destination of the campaign",
        "member_count": 1
      },
      {
        "name": "grid",
        "purpose": "The rendered stages crossed with three kinds of input",
        "member_count": 1
      },
      {
        "name": "stage-1",
        "purpose": "Defines each successive audience state",
        "member_count": 1
      },
      {
        "name": "stage-2",
        "purpose": "Defines each successive audience state",
        "member_count": 1
      },
      {
        "name": "stage-3",
        "purpose": "Defines each successive audience state",
        "member_count": 1
      },
      {
        "name": "stage-4",
        "purpose": "Defines each successive audience state",
        "member_count": 1
      },
      {
        "name": "mindset-label",
        "purpose": "Marks the audience-state row as assumed",
        "member_count": 1
      },
      {
        "name": "mindset-1",
        "purpose": "Illustrative first-person mindset, explicitly assumed",
        "member_count": 1
      },
      {
        "name": "mindset-2",
        "purpose": "Illustrative first-person mindset, explicitly assumed",
        "member_count": 1
      },
      {
        "name": "mindset-3",
        "purpose": "Illustrative first-person mindset, explicitly assumed",
        "member_count": 1
      },
      {
        "name": "mindset-4",
        "purpose": "Illustrative first-person mindset, explicitly assumed",
        "member_count": 1
      },
      {
        "name": "content-label",
        "purpose": "Names the shared campaign-content row",
        "member_count": 1
      },
      {
        "name": "content-early",
        "purpose": "Shared introductory material spanning stages 1 and 2",
        "member_count": 1
      },
      {
        "name": "content-late",
        "purpose": "Shared later-stage material spanning stages 3 and 4",
        "member_count": 1
      },
      {
        "name": "tactics-label",
        "purpose": "Names the delivery-activity row",
        "member_count": 1
      },
      {
        "name": "tactics-1",
        "purpose": "Feasible activities responding to that stage",
        "member_count": 1
      },
      {
        "name": "tactics-2",
        "purpose": "Feasible activities responding to that stage",
        "member_count": 1
      },
      {
        "name": "tactics-3",
        "purpose": "Feasible activities responding to that stage",
        "member_count": 1
      },
      {
        "name": "tactics-4",
        "purpose": "Feasible activities responding to that stage",
        "member_count": 1
      }
    ],
    "worked_example": {
      "fictional": true,
      "scenario": "A fictional Open Lab Week wants residents to discover, understand and reserve hands-on community sessions.",
      "decision": "Agree which invitations and activities should support each planned audience state.",
      "slot_fills": [
        {
          "slot": "title",
          "units": [
            {
              "label": "title",
              "fields": [
                {
                  "label": "content",
                  "text": "Each stage needs a different invitation."
                }
              ]
            }
          ]
        },
        {
          "slot": "goal",
          "units": [
            {
              "label": "goal",
              "fields": [
                {
                  "label": "content",
                  "text": "Help residents move from discovering Open Lab Week to reserving a session they want to try."
                }
              ]
            }
          ]
        },
        {
          "slot": "grid",
          "units": [
            {
              "label": "grid",
              "fields": [
                {
                  "label": "content",
                  "text": "Discover Understand Consider Join Assumed audience mindset Discover I did not know these local labs were open to me. Understand I can see what a beginner would do there. Consider One of these demonstrations sounds worth trying. Join I am ready to choose a session and reserve a place. Campaign content Discover + Understand Meet Open Lab Week. What visitors can try and how the sessions work. Consider + Join Meet the demonstrations. What happens in each session and how to join. Amplification tactics Discover Introduce the open week through neighbourhood channels. Understand Explain beginner access. Show a typical session. Answer practical questions. Consider Show the demonstration choices. Explain time and access requirements. Join Link to session reservations. Send useful preparation information."
                }
              ]
            }
          ]
        },
        {
          "slot": "stage-1",
          "units": [
            {
              "label": "stage-1",
              "fields": [
                {
                  "label": "content",
                  "text": "Discover"
                }
              ]
            }
          ]
        },
        {
          "slot": "stage-2",
          "units": [
            {
              "label": "stage-2",
              "fields": [
                {
                  "label": "content",
                  "text": "Understand"
                }
              ]
            }
          ]
        },
        {
          "slot": "stage-3",
          "units": [
            {
              "label": "stage-3",
              "fields": [
                {
                  "label": "content",
                  "text": "Consider"
                }
              ]
            }
          ]
        },
        {
          "slot": "stage-4",
          "units": [
            {
              "label": "stage-4",
              "fields": [
                {
                  "label": "content",
                  "text": "Join"
                }
              ]
            }
          ]
        },
        {
          "slot": "mindset-label",
          "units": [
            {
              "label": "mindset-label",
              "fields": [
                {
                  "label": "content",
                  "text": "Assumed audience mindset"
                }
              ]
            }
          ]
        },
        {
          "slot": "mindset-1",
          "units": [
            {
              "label": "mindset-1",
              "fields": [
                {
                  "label": "content",
                  "text": "Discover I did not know these local labs were open to me."
                }
              ]
            }
          ]
        },
        {
          "slot": "mindset-2",
          "units": [
            {
              "label": "mindset-2",
              "fields": [
                {
                  "label": "content",
                  "text": "Understand I can see what a beginner would do there."
                }
              ]
            }
          ]
        },
        {
          "slot": "mindset-3",
          "units": [
            {
              "label": "mindset-3",
              "fields": [
                {
                  "label": "content",
                  "text": "Consider One of these demonstrations sounds worth trying."
                }
              ]
            }
          ]
        },
        {
          "slot": "mindset-4",
          "units": [
            {
              "label": "mindset-4",
              "fields": [
                {
                  "label": "content",
                  "text": "Join I am ready to choose a session and reserve a place."
                }
              ]
            }
          ]
        },
        {
          "slot": "content-label",
          "units": [
            {
              "label": "content-label",
              "fields": [
                {
                  "label": "content",
                  "text": "Campaign content"
                }
              ]
            }
          ]
        },
        {
          "slot": "content-early",
          "units": [
            {
              "label": "content-early",
              "fields": [
                {
                  "label": "content",
                  "text": "Discover + Understand Meet Open Lab Week. What visitors can try and how the sessions work."
                }
              ]
            }
          ]
        },
        {
          "slot": "content-late",
          "units": [
            {
              "label": "content-late",
              "fields": [
                {
                  "label": "content",
                  "text": "Consider + Join Meet the demonstrations. What happens in each session and how to join."
                }
              ]
            }
          ]
        },
        {
          "slot": "tactics-label",
          "units": [
            {
              "label": "tactics-label",
              "fields": [
                {
                  "label": "content",
                  "text": "Amplification tactics"
                }
              ]
            }
          ]
        },
        {
          "slot": "tactics-1",
          "units": [
            {
              "label": "tactics-1",
              "fields": [
                {
                  "label": "content",
                  "text": "Discover Introduce the open week through neighbourhood channels."
                }
              ]
            }
          ]
        },
        {
          "slot": "tactics-2",
          "units": [
            {
              "label": "tactics-2",
              "fields": [
                {
                  "label": "content",
                  "text": "Understand Explain beginner access. Show a typical session. Answer practical questions."
                }
              ]
            }
          ]
        },
        {
          "slot": "tactics-3",
          "units": [
            {
              "label": "tactics-3",
              "fields": [
                {
                  "label": "content",
                  "text": "Consider Show the demonstration choices. Explain time and access requirements."
                }
              ]
            }
          ]
        },
        {
          "slot": "tactics-4",
          "units": [
            {
              "label": "tactics-4",
              "fields": [
                {
                  "label": "content",
                  "text": "Join Link to session reservations. Send useful preparation information."
                }
              ]
            }
          ]
        }
      ],
      "why_it_works": "The same event introduction supports discovery and understanding; demonstrations then support interest and booking. These shared bands and stage-specific invitations remain distinct.",
      "qualification": "Fictional teaching material. Proposed activity, planning assumptions and conceptual illustrations are not evidence of delivery, demand or results. Supply authorised facts and preserve necessary qualifications for a real project."
    },
    "sanitisation": {
      "method": "semantic-abstraction-and-fictional-reconstruction",
      "replaced": [
        "All identities, campaign wording, sector-specific claims, dates, values and source imagery.",
        "The example is independently authored; credited library illustrations are conceptual."
      ],
      "preserved": [
        "Communication job and reasoning relationship.",
        "Dominant regions, reading order, mapped content roles and visible qualifications.",
        "The kind of setup and follow-through the page needs."
      ],
      "losses": [
        "The specific original industry, campaign platform, calendar and proposed partnerships are removed."
      ],
      "residual_risk": "Content review reduces recognisability but does not certify formal anonymity. Generic geometry and reasoning can resemble other presentations.",
      "linkage_boundary": "restricted-bridge-outside-reuse-package"
    }
  },
  "reviews": {
    "privacy": {
      "status": "reviewed",
      "reviewer": "Tessel - agent review",
      "date": "2026-10-13",
      "basis": [
        "Independently authored community-science scenarios replace source identities, wording, original images, sector-specific claims and timing.",
        "Reviewed the new prose, slot maps, images and code; bounded probes found no tested private names, source IDs, paths or hashes. Original source pixels are absent.",
        "Random case identifiers join to a restricted bridge outside the site. Public font credits and existing library illustrations are retained. No formal anonymity guarantee.",
        "Revised case prose, prompt and isolated comparison CSS rechecked; no source content or assets added.",
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      "basis": [
        "Inspected retained source arrangements and surrounding passage; earlier user approval applies to the four starting geometries.",
        "Reviewed independent fictional examples against communication jobs, audience state changes, qualifications, exact populated slots and current parent layout markup.",
        "Inspected desktop and mobile output, including complete three-to-four story-column extension. Replacement suggestions are conditional comparisons, not validated swaps.",
        "Nic correction: treatment comparison now shows a split editorial layout and an image-led layout with different hierarchy, grouping and image scale; agreed copy/assets/action remain equivalent. Desktop and phone compositions inspected; 24 targeted render checks pass. This intentionally changes the earlier derivative geometry.",
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