S25 / plan audience progression
Audience journey
What should help people move from first awareness to a meaningful action?
Meaning, content slots, sequence, alternatives and an AI handoff.
Spreads / meaning in use
Start with what the page needs to do.
Ten fictional reconstructions show how a visual composition advances an argument, what belongs in its slots and when another treatment would work better.
These are choices for different communication jobs. They are not ten compulsory steps in one presentation.
10 teaching cases
S25 / develop story angles
Story planning
Which distinct stories can one theme support, and what would make each publishable?
Meaning, content slots, sequence, alternatives and an AI handoff.
S70 / explain experience mechanism
Activation detail
What is the experience, how do its parts work together, and what does delivery depend on?
Meaning, content slots, sequence, alternatives and an AI handoff.
S11 / choose visual direction
Treatment comparison
Which visual treatment best expresses the same agreed proposition for the intended audience?
Meaning, content slots, sequence, alternatives and an AI handoff.
S06 / Reframe who experiences a problem.
Shared consequence
Who else bears the consequence of this apparently individual problem?
Storyboards, meaning, alternatives, content slots and an AI handoff.
S41 / Connect a product capability to a useful job.
Capability to purpose
Why should the audience care what this capability does?
Storyboards, meaning, alternatives, content slots and an AI handoff.
S58 / Make action conditional on a useful contribution.
Response gate
Do we have something useful to contribute before choosing a response?
Storyboards, meaning, alternatives, content slots and an AI handoff.
S79 / Explain a mismatch using two independent dimensions.
Scarcity and demand
Which useful contribution is wanted but not readily available?
Storyboards, meaning, alternatives, content slots and an AI handoff.
S77 / Separate readiness work from the promised delivery window.
Preparation before delivery
What must be prepared before the delivery period starts?
Storyboards, meaning, alternatives, content slots and an AI handoff.
S40 / Make the boundary of a proposed scope explicit.
Bounded scope
What is included, what is extra, and what is still unresolved?
Storyboards, meaning, alternatives, content slots and an AI handoff.
No cases match. Try a shorter phrase.
Fictional examples, not client results. These ten teaching cases are named gallery options with their own working HTML, content contracts and review limits. Native PowerPoint export remains unverified.