The plan on a page

Strategy
One sentence on where the work should move each audience.
Audience
Audience A
Audience B
Audience C
Lead story
The lead story for A
The lead story for B
The lead story for C
Ongoing stories
  • A running angle
  • A second running angle
  • A running angle
  • A second running angle
  • A running angle
  • A second running angle
Always on:
explainers
A short line on the explainer series that runs across all three audiences.
Always on:
dossiers
A short line on the dossiers the stories keep returning to.