{
  "code": "S63",
  "name": "Split header hero",
  "shape": "hero",
  "family": "Openers and endings",
  "fits": "The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below.",
  "use_when": "When the headline should read like a title and the action sits beside it rather than under it, with the product or one wide picture taking the rest of the frame.",
  "slots": [
    {
      "name": "headline",
      "holds": "the promise, top-left, two lines",
      "budget": "under 9 words"
    },
    {
      "name": "blurb",
      "holds": "one line on the right, level with the headline's last line",
      "budget": "under 15 words"
    },
    {
      "name": "button",
      "holds": "the main action under the blurb",
      "budget": "2-3 words"
    },
    {
      "name": "screen",
      "holds": "a product screen drawn from tokens (window bar, sidebar, list, reading pane) in a thin frame, spanning the width, cut off by the frame bottom",
      "budget": "no copy"
    },
    {
      "name": "illustration",
      "holds": "photo option: one wide illustration in place of the screen",
      "budget": "16:9"
    }
  ],
  "columns": 1,
  "density": "airy",
  "surface": "deep",
  "works_on": [
    "deck",
    "page"
  ],
  "library": "Tailark",
  "dir": "S63-split-header-hero",
  "semantic": {
    "audience_question": "How does this product promise connect to the preview and next action?",
    "intent": "Read the promise and its supporting line across a split header before inspecting the product.",
    "reasoning_relation": "split promise and product demonstration",
    "message_pattern": "[Specific offer] helps [audience] achieve [outcome] through [mechanism]. [Next action].",
    "required_content": [
      "One promise, one short explanation and one destination.",
      "A relevant, honestly labeled product view."
    ],
    "narrative_positions": [
      "context",
      "explanation",
      "evidence: choose only when the page supports the surrounding argument"
    ],
    "requires_before": [
      "Establish the repair team’s coordination problem."
    ],
    "enables_after": [
      "Demonstrate one request moving through the workflow."
    ],
    "slot_roles": {
      "headline": "State the job or benefit plainly.",
      "blurb": "Clarify audience or mechanism in one line.",
      "button": "Name the next action and connect it to a real destination.",
      "screen": "Show the relevant workflow; a mock screen needs an illustrative label."
    },
    "avoid_when": [
      "A preview unrelated to the promise.",
      "An action with no real destination."
    ],
    "layout_specific_contract": "The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below.",
    "provenance": {
      "basis": "interpretation of the existing layout and slot contracts",
      "review": "Tessel model-authored guidance; implementation approved by Nic, 2026-10-10",
      "corpus_evidence_status": "not yet established",
      "guide": "../SEMANTICS.md"
    },
    "variation_rule": "Read the selected option’s actual markup, slot count and source record. Preserve this reasoning relationship only if the option still expresses it; flag a mismatch before adapting.",
    "reader_outcome": "Read the promise and its supporting line across a split header before inspecting the product.",
    "matching": {
      "audience_question": "How does this product promise connect to the preview and next action?",
      "reader_outcome": "Read the promise and its supporting line across a split header before inspecting the product.",
      "reasoning_relation": "split promise and product demonstration",
      "content_shape": {
        "composition": "The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below.",
        "selected_state": "The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below.",
        "density": "airy",
        "columns": 1,
        "column_note": "Base metadata only; selected option can replace the base geometry."
      },
      "required_slots": [
        {
          "name": "headline",
          "reader_question": "How does this product promise connect to the preview and next action?",
          "semantic_role": "State the job or benefit plainly.",
          "content_unit_count": {
            "min": 1,
            "max": 1,
            "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
          },
          "placeholder": "[REAL CONTENT · headline · the promise, top-left, two lines]",
          "layout_budget": {
            "authored": "under 9 words",
            "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
          },
          "markup": {
            "slot": "headline",
            "occurrences": 1,
            "annotation_status": "present",
            "visibility_status": "not asserted from static parsing",
            "sample_word_counts": [
              6
            ]
          }
        },
        {
          "name": "blurb",
          "reader_question": "What does the blurb contribute to this page’s reader outcome?",
          "semantic_role": "Clarify audience or mechanism in one line.",
          "content_unit_count": {
            "min": 1,
            "max": 1,
            "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
          },
          "placeholder": "[REAL CONTENT · blurb · one line on the right, level with the headline's last line]",
          "layout_budget": {
            "authored": "under 15 words",
            "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
          },
          "markup": {
            "slot": "blurb",
            "occurrences": 1,
            "annotation_status": "present",
            "visibility_status": "not asserted from static parsing",
            "sample_word_counts": [
              11
            ]
          }
        },
        {
          "name": "button",
          "reader_question": "What action is actually available, and what does taking it change?",
          "semantic_role": "Name the next action and connect it to a real destination.",
          "content_unit_count": {
            "min": 1,
            "max": 1,
            "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
          },
          "placeholder": "[REAL CONTENT · button · the main action under the blurb]",
          "layout_budget": {
            "authored": "2-3 words",
            "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
          },
          "markup": {
            "slot": "button",
            "occurrences": 1,
            "annotation_status": "present",
            "visibility_status": "not asserted from static parsing",
            "sample_word_counts": [
              2
            ]
          }
        },
        {
          "name": "screen",
          "reader_question": "What subject, example or view must I inspect, and is it evidence or illustration?",
          "semantic_role": "Show the relevant workflow; a mock screen needs an illustrative label.",
          "content_unit_count": {
            "min": 1,
            "max": 1,
            "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
          },
          "placeholder": "[CLEARED IMAGE OR LABELLED ILLUSTRATION · screen · a product screen drawn from tokens (window bar, sidebar, list, reading pane) in a thin frame, spanning the width, cut off by the frame bottom]",
          "layout_budget": {
            "authored": "no copy",
            "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
          },
          "markup": {
            "slot": "screen",
            "occurrences": 1,
            "annotation_status": "present",
            "visibility_status": "not asserted from static parsing",
            "sample_word_counts": [
              0
            ]
          },
          "integrity": "Clear rights and provenance, retain meaningful alt text; generated scenes illustrate and cannot prove a historical event."
        }
      ],
      "rejection_constraints": [
        "A right-hand paragraph making an unrelated second claim or a screen that cannot demonstrate the offer.",
        "Unsupported benefit claims or a decorative hero whose action has no destination."
      ],
      "option_guidance": {
        "option": "default",
        "composition_delta": "The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below.",
        "semantic_change": "retains base content relationship; changes presentation or disclosure",
        "matching_instruction": "Select S63 default when the supplied material answers “How does this product promise connect to the preview and next action?” through split promise and product demonstration. Respect this state: The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below."
      },
      "provenance": {
        "status": "inferred composition evidence",
        "author_intent": "not independently confirmed",
        "basis": [
          "retained source composition where available",
          "authored layout and slot contracts",
          "static implementation inspection"
        ],
        "source_visual_count": 1,
        "source_visual_sha256": [
          "cf9c3317fa9fe9e829eb308649c8000a568742672078d31768c7118b0de7f76f"
        ],
        "source_export": "private source images remain outside this draft site",
        "markup_sha256": "d4cb803ec7210bddcc007976bd2a179e9814d60c7ddb7e9c9a40ff95edb89ea5",
        "limits": [
          "Static parsing inventories authored nodes; it does not certify rendered visibility, responsive fit or interactive state.",
          "Budgets are authored layout guidance, not a content-writing limit or proof of fit.",
          "Matching guidance is a draft inference; it does not establish facts, endorsement, causation or source author intent."
        ]
      },
      "adaptation_rules": [
        "Choose by audience question, reasoning relation and required content before aesthetic preference.",
        "Supply every required semantic role; retain visible unknowns as labelled real-content placeholders.",
        "A number needs source, scope and units; a quotation needs faithful wording and attribution.",
        "Do not infer importance from area, colour, depth or movement unless the content explicitly defines that encoding.",
        "Keep colour token roles, structural objects, licences and source records; changing content does not authorize changing them."
      ]
    },
    "rejection_constraints": [
      "A right-hand paragraph making an unrelated second claim or a screen that cannot demonstrate the offer.",
      "Unsupported benefit claims or a decorative hero whose action has no destination."
    ],
    "markup_inventory": {
      "file": "spread.html",
      "sha256": "d4cb803ec7210bddcc007976bd2a179e9814d60c7ddb7e9c9a40ff95edb89ea5",
      "method": "static lxml markup plus authored option description; no rendered-visibility claim",
      "all_markup_slot_counts": {
        "headline": 1,
        "blurb": 1,
        "button": 1,
        "cards": 1,
        "screen": 1,
        "illustration": 1
      },
      "slot_evidence": {
        "headline": [
          {
            "tag": "h1",
            "classes": "title",
            "sample_word_count": 6,
            "repeated_children": 0
          }
        ],
        "blurb": [
          {
            "tag": "p",
            "classes": "sub",
            "sample_word_count": 11,
            "repeated_children": 0
          }
        ],
        "button": [
          {
            "tag": "div",
            "classes": "btns",
            "sample_word_count": 2,
            "repeated_children": 1
          }
        ],
        "cards": [
          {
            "tag": "div",
            "classes": "cards",
            "sample_word_count": 27,
            "repeated_children": 3
          }
        ],
        "screen": [
          {
            "tag": "div",
            "classes": "shot",
            "sample_word_count": 0,
            "repeated_children": 2
          }
        ],
        "illustration": [
          {
            "tag": "figure",
            "classes": "ph r-16x9 photo",
            "sample_word_count": 0,
            "repeated_children": 1
          }
        ]
      },
      "option_selectors": [
        "photo",
        "row"
      ],
      "linked_implementation": [
        {
          "file": "../spreads.css",
          "sha256": "32da94472b0c9131e4d5dae7d5bf0498b09202a9e66294b4e4f23e6ddfbf37ba"
        },
        {
          "file": "../spread.js",
          "sha256": "3d99948b83f750bd4ae95dac08e3e50a395de7c149c90a6f1a1c0ea36a2634a4"
        }
      ]
    },
    "variations": {
      "photo": {
        "audience_question": "How does this product promise connect to the preview and next action?",
        "intent": "Read the promise and its supporting line across a split header before inspecting the product.",
        "reader_outcome": "Read the promise and its supporting line across a split header before inspecting the product.",
        "reasoning_relation": "split promise and product demonstration",
        "slot_roles": {
          "headline": "State the job or benefit plainly.",
          "blurb": "Clarify audience or mechanism in one line.",
          "button": "Name the next action and connect it to a real destination.",
          "illustration": "A contextual scene; it cannot demonstrate hidden product functionality."
        },
        "matching": {
          "audience_question": "How does this product promise connect to the preview and next action?",
          "reader_outcome": "Read the promise and its supporting line across a split header before inspecting the product.",
          "reasoning_relation": "split promise and product demonstration",
          "content_shape": {
            "composition": "The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below.",
            "selected_state": "A wide illustration instead of the screen",
            "density": "airy",
            "columns": 1,
            "column_note": "Base metadata only; selected option can replace the base geometry."
          },
          "required_slots": [
            {
              "name": "headline",
              "reader_question": "How does this product promise connect to the preview and next action?",
              "semantic_role": "State the job or benefit plainly.",
              "content_unit_count": {
                "min": 1,
                "max": 1,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[REAL CONTENT · headline · the promise, top-left, two lines]",
              "layout_budget": {
                "authored": "under 9 words",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "headline",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  6
                ]
              }
            },
            {
              "name": "blurb",
              "reader_question": "What does the blurb contribute to this page’s reader outcome?",
              "semantic_role": "Clarify audience or mechanism in one line.",
              "content_unit_count": {
                "min": 1,
                "max": 1,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[REAL CONTENT · blurb · one line on the right, level with the headline's last line]",
              "layout_budget": {
                "authored": "under 15 words",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "blurb",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  11
                ]
              }
            },
            {
              "name": "button",
              "reader_question": "What action is actually available, and what does taking it change?",
              "semantic_role": "Name the next action and connect it to a real destination.",
              "content_unit_count": {
                "min": 1,
                "max": 1,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[REAL CONTENT · button · the main action under the blurb]",
              "layout_budget": {
                "authored": "2-3 words",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "button",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  2
                ]
              }
            },
            {
              "name": "illustration",
              "reader_question": "What subject, example or view must I inspect, and is it evidence or illustration?",
              "semantic_role": "A contextual scene; it cannot demonstrate hidden product functionality.",
              "content_unit_count": {
                "min": 1,
                "max": 1,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[CLEARED IMAGE OR LABELLED ILLUSTRATION · illustration · photo option: one wide illustration in place of the screen]",
              "layout_budget": {
                "authored": "16:9",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "illustration",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  0
                ]
              },
              "integrity": "Clear rights and provenance, retain meaningful alt text; generated scenes illustrate and cannot prove a historical event."
            }
          ],
          "rejection_constraints": [
            "A right-hand paragraph making an unrelated second claim or a screen that cannot demonstrate the offer.",
            "Unsupported benefit claims or a decorative hero whose action has no destination."
          ],
          "option_guidance": {
            "option": "photo",
            "composition_delta": "A wide illustration instead of the screen",
            "semantic_change": "retains base content relationship; changes presentation or disclosure",
            "matching_instruction": "Select S63 photo when the supplied material answers “How does this product promise connect to the preview and next action?” through split promise and product demonstration. Respect this state: A wide illustration instead of the screen"
          },
          "provenance": {
            "status": "inferred composition evidence",
            "author_intent": "not independently confirmed",
            "basis": [
              "retained source composition where available",
              "authored layout and slot contracts",
              "static implementation inspection"
            ],
            "source_visual_count": 1,
            "source_visual_sha256": [
              "cf9c3317fa9fe9e829eb308649c8000a568742672078d31768c7118b0de7f76f"
            ],
            "source_export": "private source images remain outside this draft site",
            "markup_sha256": "d4cb803ec7210bddcc007976bd2a179e9814d60c7ddb7e9c9a40ff95edb89ea5",
            "limits": [
              "Static parsing inventories authored nodes; it does not certify rendered visibility, responsive fit or interactive state.",
              "Budgets are authored layout guidance, not a content-writing limit or proof of fit.",
              "Matching guidance is a draft inference; it does not establish facts, endorsement, causation or source author intent."
            ]
          },
          "adaptation_rules": [
            "Choose by audience question, reasoning relation and required content before aesthetic preference.",
            "Supply every required semantic role; retain visible unknowns as labelled real-content placeholders.",
            "A number needs source, scope and units; a quotation needs faithful wording and attribution.",
            "Do not infer importance from area, colour, depth or movement unless the content explicitly defines that encoding.",
            "Keep colour token roles, structural objects, licences and source records; changing content does not authorize changing them."
          ]
        },
        "narrative_profile": {
          "central_point": "A concise promise and next action are connected by one shared product demonstration.",
          "communication_job": "Same communication job as default. The product screen is replaced by one wide scene.",
          "audience_value": "Orientation: keeps proposition and explanation separate enough to read quickly, while the wide preview gives both a common referent.",
          "reading_path": [
            "The product screen is replaced by one wide scene.",
            "Read the left headline as the offer.",
            "Read the right explanation and action to understand its scope and next step.",
            "Inspect the wide screen below as the example of the same offer."
          ],
          "adaptation": {
            "required_inputs": [
              "One promise, one short explanation and one destination.",
              "A relevant, honestly labeled product view."
            ],
            "slot_guidance": {
              "headline": "State the job or benefit plainly.",
              "blurb": "Clarify audience or mechanism in one line.",
              "button": "Name the next action and connect it to a real destination.",
              "illustration": "A contextual scene; it cannot demonstrate hidden product functionality."
            },
            "can_change": [
              "Subject, names and wording within the active slot roles.",
              "Illustrations or supporting values where present, with their provenance and limits."
            ],
            "must_survive": [
              "Headline, supporting line and visual refer to the same capability.",
              "Prototype status stays explicit."
            ]
          },
          "worked_example": {
            "fictional": true,
            "scenario": "A fictional repair-booking workspace introduces handover coordination.",
            "slot_fills": {
              "headline": "Keep every repair handover in view.",
              "blurb": "A fictional workspace joins intake notes to appointment and handover status.",
              "button": "View sample",
              "illustration": "Illustrative scene: volunteers pass a labeled repaired lamp to its owner at a neighborhood desk."
            },
            "reasoning": "The scene makes the handover context tangible; the words must explain the product because the scene is not an interface.",
            "qualification": "Every organization, value and assertion in this example is fictional. Replace it with approved, sourced content before use."
          },
          "narrative_fit": {
            "before": "Establish the repair team’s coordination problem.",
            "after": "Demonstrate one request moving through the workflow.",
            "good_uses": [
              "A product or solution opener."
            ],
            "poor_fits": [
              "A preview unrelated to the promise.",
              "An action with no real destination."
            ]
          },
          "evidence": {
            "observations": [
              "Retained source splits headline and supporting action across the top, with a wide product screen below.",
              "Current default keeps those parts; photo and row replace the visual region."
            ],
            "interpretations": [
              "The communication job and reuse advice are inferred from the current arrangement and slot contract, not independently confirmed source intent."
            ],
            "not_verified": [
              "Original author intent, factual accuracy of sample copy and persuasion effects are not verified.",
              "No confidential archive or proposal corpus was used.",
              "Variant-specific source playback was not independently tested; the variation reading uses its current implementation and metadata."
            ],
            "references": [
              "dist/S63-split-header-hero/spread.json",
              "dist/S63-split-header-hero/spread.html",
              "02_product/spreads/S63-split-header-hero/source.webp (viewed for arrangement)"
            ]
          },
          "review": {
            "status": "reviewed",
            "basis": "Motif inspected current metadata, active markup and the retained source arrangement, then checked the fictional example against the content roles. This is a layout-contract adaptation review."
          },
          "variation_relationship": "same-job"
        },
        "required_content": [
          "One promise, one short explanation and one destination.",
          "A relevant, honestly labeled product view."
        ],
        "requires_before": [
          "Establish the repair team’s coordination problem."
        ],
        "enables_after": [
          "Demonstrate one request moving through the workflow."
        ],
        "avoid_when": [
          "A preview unrelated to the promise.",
          "An action with no real destination."
        ]
      },
      "row": {
        "audience_question": "Which three compact measures or facts demonstrate this promise?",
        "intent": "Inspect a three-card proof row under one split promise.",
        "reader_outcome": "Inspect a three-card proof row under one split promise.",
        "reasoning_relation": "promise and compact supporting facts",
        "slot_roles": {
          "headline": "State the job or benefit plainly.",
          "blurb": "Clarify audience or mechanism in one line.",
          "button": "Name the next action and connect it to a real destination.",
          "cards": "Three comparable card structures: figure, label and one explanation. State source/definition; do not fabricate metrics."
        },
        "matching": {
          "audience_question": "Which three compact measures or facts demonstrate this promise?",
          "reader_outcome": "Inspect a three-card proof row under one split promise.",
          "reasoning_relation": "promise and compact supporting facts",
          "content_shape": {
            "composition": "The top of a landing page or a pitch opener: a headline on the left, one supporting line and one action on the right, and a wide look at the product below.",
            "selected_state": "A row of three small cards (figure, label, one line) under the split header instead of the screen",
            "density": "airy",
            "columns": 1,
            "column_note": "Base metadata only; selected option can replace the base geometry."
          },
          "required_slots": [
            {
              "name": "headline",
              "reader_question": "Which three compact measures or facts demonstrate this promise?",
              "semantic_role": "State the job or benefit plainly.",
              "content_unit_count": {
                "min": 1,
                "max": 1,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[REAL CONTENT · headline · the promise, top-left, two lines]",
              "layout_budget": {
                "authored": "under 9 words",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "headline",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  6
                ]
              }
            },
            {
              "name": "blurb",
              "reader_question": "What does the blurb contribute to this page’s reader outcome?",
              "semantic_role": "Clarify audience or mechanism in one line.",
              "content_unit_count": {
                "min": 1,
                "max": 1,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[REAL CONTENT · blurb · one line on the right, level with the headline's last line]",
              "layout_budget": {
                "authored": "under 15 words",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "blurb",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  11
                ]
              }
            },
            {
              "name": "button",
              "reader_question": "What action is actually available, and what does taking it change?",
              "semantic_role": "Name the next action and connect it to a real destination.",
              "content_unit_count": {
                "min": 1,
                "max": 1,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[REAL CONTENT · button · the main action under the blurb]",
              "layout_budget": {
                "authored": "2-3 words",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "button",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  2
                ]
              }
            },
            {
              "name": "cards",
              "reader_question": "What specific quantity or comparable member supports the governing point?",
              "semantic_role": "Three comparable card structures: figure, label and one explanation. State source/definition; do not fabricate metrics.",
              "content_unit_count": {
                "min": 3,
                "max": 3,
                "basis": "authored composition members where a repeated group is specified; otherwise one named slot; not a required amount of evidence"
              },
              "placeholder": "[REAL CONTENT · cards · Parallel members with identical field meanings and distinct contributions.]",
              "layout_budget": {
                "authored": "use the option’s documented member count",
                "policy": "Working composition guidance: preserve scope and qualification; change layout rather than truncate the argument."
              },
              "markup": {
                "slot": "cards",
                "occurrences": 1,
                "annotation_status": "present",
                "visibility_status": "not asserted from static parsing",
                "sample_word_counts": [
                  27
                ]
              }
            }
          ],
          "rejection_constraints": [
            "Sample figures treated as verified product performance.",
            "Unsupported benefit claims or a decorative hero whose action has no destination."
          ],
          "option_guidance": {
            "option": "row",
            "composition_delta": "A row of three small cards (figure, label, one line) under the split header instead of the screen",
            "semantic_change": "changes content relationship",
            "matching_instruction": "Select S63 row when the supplied material answers “Which three compact measures or facts demonstrate this promise?” through promise and compact supporting facts. Respect this state: A row of three small cards (figure, label, one line) under the split header instead of the screen"
          },
          "provenance": {
            "status": "inferred composition evidence",
            "author_intent": "not independently confirmed",
            "basis": [
              "retained source composition where available",
              "authored layout and slot contracts",
              "static implementation inspection"
            ],
            "source_visual_count": 1,
            "source_visual_sha256": [
              "cf9c3317fa9fe9e829eb308649c8000a568742672078d31768c7118b0de7f76f"
            ],
            "source_export": "private source images remain outside this draft site",
            "markup_sha256": "d4cb803ec7210bddcc007976bd2a179e9814d60c7ddb7e9c9a40ff95edb89ea5",
            "limits": [
              "Static parsing inventories authored nodes; it does not certify rendered visibility, responsive fit or interactive state.",
              "Budgets are authored layout guidance, not a content-writing limit or proof of fit.",
              "Matching guidance is a draft inference; it does not establish facts, endorsement, causation or source author intent."
            ]
          },
          "adaptation_rules": [
            "Choose by audience question, reasoning relation and required content before aesthetic preference.",
            "Supply every required semantic role; retain visible unknowns as labelled real-content placeholders.",
            "A number needs source, scope and units; a quotation needs faithful wording and attribution.",
            "Do not infer importance from area, colour, depth or movement unless the content explicitly defines that encoding.",
            "Keep colour token roles, structural objects, licences and source records; changing content does not authorize changing them."
          ]
        },
        "narrative_profile": {
          "central_point": "Three parallel facts clarify the offer’s mechanism or scale.",
          "communication_job": "Support a concise product promise with three qualified operational facts.",
          "audience_value": "Explanation: three qualified operational facts make the promise concrete; they do not establish performance improvement.",
          "reading_path": [
            "Three equal figure/label/explanation cards replace the screen.",
            "Read the left headline as the offer.",
            "Read the right explanation and action to understand its scope and next step.",
            "Inspect the wide screen below as the example of the same offer."
          ],
          "adaptation": {
            "required_inputs": [
              "A promise and action.",
              "Three verified operational facts or clearly labeled design assumptions."
            ],
            "slot_guidance": {
              "headline": "State the job or benefit plainly.",
              "blurb": "Clarify audience or mechanism in one line.",
              "button": "Name the next action and connect it to a real destination.",
              "cards": "Three comparable card structures: figure, label and one explanation. State source/definition; do not fabricate metrics."
            },
            "can_change": [
              "Subject, names and wording within the active slot roles.",
              "Illustrations or supporting values where present, with their provenance and limits."
            ],
            "must_survive": [
              "Headline, supporting line and visual refer to the same capability.",
              "Prototype status stays explicit."
            ]
          },
          "worked_example": {
            "fictional": true,
            "scenario": "A fictional repair-booking workspace introduces handover coordination.",
            "slot_fills": {
              "headline": "Keep every repair handover in view.",
              "blurb": "A fictional workspace joins intake notes to appointment and handover status.",
              "button": "View sample",
              "cards": [
                "3 · handover fields · Device, action and next owner.",
                "1 · request record · Notes stay with the same repair.",
                "2 · status checks · Intake and handover each confirm responsibility."
              ]
            },
            "reasoning": "The cards explain how the fictional workflow is organized; they are design assumptions, not measured productivity gains.",
            "qualification": "Every organization, value and assertion in this example is fictional. Replace it with approved, sourced content before use."
          },
          "narrative_fit": {
            "before": "Establish the repair team’s coordination problem.",
            "after": "Demonstrate one request moving through the workflow.",
            "good_uses": [
              "A product or solution opener."
            ],
            "poor_fits": [
              "Performance proof using invented figures.",
              "A product demonstration that needs a visible interface."
            ]
          },
          "evidence": {
            "observations": [
              "Retained source splits headline and supporting action across the top, with a wide product screen below.",
              "Current default keeps those parts; photo and row replace the visual region."
            ],
            "interpretations": [
              "The communication job and reuse advice are inferred from the current arrangement and slot contract, not independently confirmed source intent."
            ],
            "not_verified": [
              "Original author intent, factual accuracy of sample copy and persuasion effects are not verified.",
              "No confidential archive or proposal corpus was used.",
              "Variant-specific source playback was not independently tested; the variation reading uses its current implementation and metadata."
            ],
            "references": [
              "dist/S63-split-header-hero/spread.json",
              "dist/S63-split-header-hero/spread.html",
              "02_product/spreads/S63-split-header-hero/source.webp (viewed for arrangement)"
            ]
          },
          "review": {
            "status": "reviewed",
            "basis": "Motif inspected current metadata, active markup and the retained source arrangement, then checked the fictional example against the content roles. This is a layout-contract adaptation review."
          },
          "variation_relationship": "different-job"
        },
        "required_content": [
          "A promise and action.",
          "Three verified operational facts or clearly labeled design assumptions."
        ],
        "requires_before": [
          "Establish the repair team’s coordination problem."
        ],
        "enables_after": [
          "Demonstrate one request moving through the workflow."
        ],
        "avoid_when": [
          "Performance proof using invented figures.",
          "A product demonstration that needs a visible interface."
        ]
      }
    },
    "narrative_profile": {
      "central_point": "A concise promise and next action are connected by one shared product demonstration.",
      "communication_job": "Answer what the product offers and what the preview shows about that offer.",
      "audience_value": "Orientation: keeps proposition and explanation separate enough to read quickly, while the wide preview gives both a common referent.",
      "reading_path": [
        "Read the left headline as the offer.",
        "Read the right explanation and action to understand its scope and next step.",
        "Inspect the wide screen below as the example of the same offer."
      ],
      "adaptation": {
        "required_inputs": [
          "One promise, one short explanation and one destination.",
          "A relevant, honestly labeled product view."
        ],
        "slot_guidance": {
          "headline": "State the job or benefit plainly.",
          "blurb": "Clarify audience or mechanism in one line.",
          "button": "Name the next action and connect it to a real destination.",
          "screen": "Show the relevant workflow; a mock screen needs an illustrative label."
        },
        "can_change": [
          "Subject, names and wording within the active slot roles.",
          "Illustrations or supporting values where present, with their provenance and limits."
        ],
        "must_survive": [
          "Headline, supporting line and visual refer to the same capability.",
          "Prototype status stays explicit."
        ]
      },
      "worked_example": {
        "fictional": true,
        "scenario": "A fictional repair-booking workspace introduces handover coordination.",
        "slot_fills": {
          "headline": "Keep every repair handover in view.",
          "blurb": "A fictional workspace joins intake notes to appointment and handover status.",
          "button": "View sample",
          "screen": "Illustrative list of repair requests and the selected request’s dated handover note."
        },
        "reasoning": "Both text blocks refer to handover continuity; the screen is an example of that workflow, not evidence of adoption.",
        "qualification": "Every organization, value and assertion in this example is fictional. Replace it with approved, sourced content before use."
      },
      "narrative_fit": {
        "before": "Establish the repair team’s coordination problem.",
        "after": "Demonstrate one request moving through the workflow.",
        "good_uses": [
          "A product or solution opener."
        ],
        "poor_fits": [
          "A preview unrelated to the promise.",
          "An action with no real destination."
        ]
      },
      "evidence": {
        "observations": [
          "Retained source splits headline and supporting action across the top, with a wide product screen below.",
          "Current default keeps those parts; photo and row replace the visual region."
        ],
        "interpretations": [
          "The communication job and reuse advice are inferred from the current arrangement and slot contract, not independently confirmed source intent."
        ],
        "not_verified": [
          "Original author intent, factual accuracy of sample copy and persuasion effects are not verified.",
          "No confidential archive or proposal corpus was used."
        ],
        "references": [
          "dist/S63-split-header-hero/spread.json",
          "dist/S63-split-header-hero/spread.html",
          "02_product/spreads/S63-split-header-hero/source.webp (viewed for arrangement)"
        ]
      },
      "review": {
        "status": "reviewed",
        "basis": "Motif inspected current metadata, active markup and the retained source arrangement, then checked the fictional example against the content roles. This is a layout-contract adaptation review."
      },
      "variation_relationship": "base"
    }
  },
  "options": [
    {
      "id": "photo",
      "what": "A wide illustration instead of the screen"
    },
    {
      "id": "row",
      "what": "A row of three small cards (figure, label, one line) under the split header instead of the screen"
    }
  ],
  "also_seen_in": [],
  "source": {
    "ref": "Tailark dusk hero 2",
    "url": "https://oss.tailark.com/view/dusk-hero-section-2?theme=light"
  }
}