How a capability is built

Four stages, each standing on the last

Short neutral sample copy: one or two lines that say what the steps add up to and why the order matters.

01Learn

One or two lines on the first stage.

02Build

One or two lines on the second stage.

03Scale

One or two lines on the third stage.

04Lead

One or two lines on the fourth stage.

Every option stands on one foundation

05 • Scope
How the options build
+$00,000 = $00,000
A · NarrowOne audience, every stage, one market
+$00,000 = $00,000
RECOMMENDEDB · Wider viewA second audience, a second market, one more topic
+$00,000 = $00,000
C · Wider view + modulesSub-groups, a second language, sources traced claim by claim
Foundation · method, report, source check, summary$00,000
In every option

The full method, report and readout

The core questions for each market

A check of every source named

A written summary of what to do next

Two markets, three runs per question