1Everything in Option A.
2How the second audience reads the story at every stage.
3How the two markets compare on each question.
4Which claims are cited, and where they come from.
–How specific sub-groups respond.
–Whether a second language changes the answer.
00 per market, 00 more than A
For [Audience 2], how does [Company] compare with [Rival 1] and [Rival 2] on [Topic]?